DEEZ

Policies

Privacy Policy

DEEZ Clothing LTD ("DEEZ", "we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it.

DEEZ is a trading name of DEEZ Clothing LTD, registered in England and Wales. We are the data controller for the personal data you provide when using our Platform at www.deezclothing.com.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Data We Collect

We collect personal data in the following categories depending on how you interact with our Platform:

 

1.1 Account & Identity Data

       Full name

       Email address

       Username and password (encrypted)

       Date of birth (where age verification is required)

 

1.2 Contact & Delivery Data

       Billing and delivery addresses

       Phone number

 

1.3 Financial Data

       Payment card type and last four digits (we do not store full card numbers)

       Transaction history and order records

       Bank account details (for designer payouts)

 

1.4 Design & Content Data

       Designs, images, text, and graphics you upload to the Platform

       Product listings you create

 

1.5 Usage & Technical Data

       IP address and device identifiers

       Browser type and version

       Pages visited, time spent, and referring URLs

       Clickstream and interaction data

 

1.6 Communications Data

       Messages sent to our customer support team

       Survey responses and feedback you submit

       Marketing preferences

 

2. How We Collect Your Data

We collect data in the following ways:

       Directly from you — when you register an account, place an order, upload a design, contact us, or complete a form on the Platform;

       Automatically — through cookies and similar tracking technologies as you browse the Platform (see Section 9);

       From third parties — including payment processors, fraud prevention services, and social media platforms (where you log in via a third-party account).

 

3. How We Use Your Data

We process your personal data on the following legal bases and for the following purposes:

 

3.1 Performance of a Contract

       To process and fulfil your orders, including printing, packing, and delivery;

       To process payments and issue refunds;

       To manage your account and designer profile;

       To facilitate designer payouts.

 

3.2 Legitimate Interests

       To improve and personalise your experience on the Platform;

       To detect, investigate, and prevent fraud, abuse, and security incidents;

       To analyse usage trends and Platform performance;

       To send you service-related communications (e.g. order updates, policy changes).

 

3.3 Legal Obligation

       To comply with applicable laws, including tax, accounting, and consumer protection legislation;

       To respond to lawful requests from regulatory authorities or law enforcement.

 

3.4 Consent

       To send you marketing emails and promotions about DEEZ products and offers (you can withdraw consent at any time — see Section 7);

       To place non-essential cookies on your device (see Section 9).

 

4. Sharing Your Data

We do not sell your personal data. We may share it with the following categories of third parties where necessary:

       Payment processors — to securely handle transactions (e.g. Stripe, PayPal);

       Fulfilment and logistics partners — to produce and deliver your orders;

       IT and platform service providers — including cloud hosting, analytics, and customer support tools;

       Fraud prevention and identity verification services;

       Legal and professional advisers — where required;

       Regulatory authorities or law enforcement — where we are legally required to do so.

 

All third parties are required to process your data in accordance with applicable data protection law and our instructions.

 

5. International Transfers

Some of our third-party service providers may process your data outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as UK International Data Transfer Agreements (IDTAs) or equivalent Standard Contractual Clauses, to protect your data to the same standard as required under UK GDPR.

 

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Our general retention periods are:

       Account data — retained for the duration of your account plus 3 years after closure;

       Order and transaction records — retained for 7 years in line with HMRC requirements;

       Design and content data — retained while your account is active and deleted upon account closure, unless required for ongoing orders;

       Marketing preferences — retained until you withdraw consent or for 2 years of inactivity, whichever is sooner.

 

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

       Right of access — to request a copy of the personal data we hold about you;

       Right to rectification — to request correction of inaccurate or incomplete data;

       Right to erasure — to request deletion of your data in certain circumstances;

       Right to restriction — to request that we limit how we use your data;

       Right to data portability — to receive your data in a structured, machine-readable format;

       Right to object — to object to processing based on legitimate interests or for direct marketing;

       Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

 

To exercise any of these rights, please contact us at privacy@deezclothing.com. We will respond within one calendar month. You will not be charged a fee, unless your request is manifestly unfounded or excessive.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

 

8. Marketing Communications

We will only send you marketing emails if you have given us your consent to do so. You can opt out at any time by:

       Clicking the "unsubscribe" link in any marketing email;

       Updating your preferences in your account settings;

       Contacting us directly at privacy@deezclothing.com.

 

Please note that even if you opt out of marketing, we may still send you transactional or service-related communications (such as order confirmations or important policy updates).

 

9. Cookies

Our Platform uses cookies and similar tracking technologies to enhance your experience and help us understand how the Platform is used.

 

9.1 Types of Cookies We Use

       Essential cookies — necessary for the Platform to function (e.g. session management, security). These cannot be disabled.

       Analytics cookies — used to collect anonymised data about how visitors use the Platform (e.g. Google Analytics).

       Personalisation cookies — used to remember your preferences and customise your experience.

       Marketing cookies — used to deliver relevant advertising and track the effectiveness of campaigns.

 

When you first visit our Platform, we will ask for your consent to use non-essential cookies. You can manage your preferences at any time via the cookie settings link in the footer of our website.

For more information, please see our full Cookie Policy available on our website.

 

10. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, alteration, or disclosure. These include SSL/TLS encryption, access controls, and regular security reviews.

However, no method of transmission over the internet is entirely secure. While we do our best to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and the ICO as required by law.

 

11. Children's Privacy

Our Platform is not intended for children under the age of 16. We do not knowingly collect personal data from children under 16 without verifiable parental consent. If you believe we have inadvertently collected data from a child, please contact us immediately at privacy@deezclothing.com and we will take steps to delete it.

 

12. Links to Third-Party Sites

Our Platform may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party services you access via our Platform.

 

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by email or by posting a prominent notice on the Platform. The updated policy will indicate the date it was last revised. Your continued use of the Platform following any update constitutes acceptance of the revised policy.

 

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

 

DEEZ Clothing LTD — Data Controller

Email: privacy@deezclothing.com

Website: www.deezclothing.co